Many companies claim they have the answer to fixing the “Empty Query Problem” and yet when I look at their products I can see that they have nothing to offer me. That is a shame because there is a simple and easy solution to this. If you are using a company’s keyword database to support your AdWords campaigns then you need to make sure that you’re not missing critical database keyword information. This information is vital to your campaigns and it is costing you precious time that could be doing other things.
There are two database keyword tools in particular that I would highly recommend and which provide the best results when it comes to supporting your AdWords campaigns. The first tool, called the Parallel Universe Database (PUD) is free to use. It provides a rich search tool that allows you to do simple searches such as “How do I get to the front page of Google” to locate AdWords queries that are relevant to your website. So, what this does is provide a quick snapshot of the keywords that are being used in your campaigns.
The second tool is called the Foreign Key Infrastructure (FKI). The FKI database provides a rich database of foreign key words, adverbs and adjectives. One nice aspect of the FKI is that the feature returns the highest biddings for each keyword entered. So, if you enter “How do I get to the top three ads for my key phrase” in the searches returned by the PUD, then the highest bidder will appear in the results.
Now you may be wondering why I would recommend the Pud. Well the main reason is that it provides all the information you need to do accurate keyword research regardless of the source of your data. The primary database that is used for the Pud is called the Multiple Datafeeds database keywords. This is a database that contains records from an array of sources. Some examples of these sources include social media sites, content farms, and other websites that offer keyword search opportunities.
The third tool I am going to mention is called the Selector Metatype Database. This database collects and stores different types of metadata associated with your selected keywords. The tuples are collected based on your keyword selection criteria. So when you enter a keyword that is associated with one of the tuples in the database, then the associated value is used as the basis for selecting which keyword to show in the SERPs. Again, the data collection and storage is done on this basis.
Now that you understand what the Pud and the Multiple Database tools do, you can start using them to improve your campaigns. Just remember to run them separately so that you don’t end up creating and using more than one database. And keep in mind that the Selector Metatype is an important tool to support your keyword selection query.